How the Dymax LatAm Team is Reshaping the Company’s Presence in Mexico and the Wider Region
In a city two hours north of Mexico City, Querétaro has quietly emerged as a hub for aerospace, automotive, and electronics manufacturing. It is here that Dymax, a global provider of advanced adhesive technologies, has chosen to establish its Latin American base.
We sat down with Guido Albo-Gutierrez, the executive leading sales and operations for Dymax in Latin America, to understand the motivations behind the move, the challenges of expanding into a new market, and the company’s broader ambitions in the region.
Why is Dymax choosing to expand its presence in Mexico, and why Querétaro specifically?
Guido: Until recently, we had no formal presence in Latin America. We served customers from the United States through our US team and distributors, but that model had limitations. When we looked around to plan for a local distribution center, Querétaro stood out as a strategic location. It’s close to major industrial corridors, has excellent infrastructure, and is home to the only aerospace university in Latin America. It’s become a magnet for investment in high-tech industries, and we wanted to be part of that growth.
The front entrance to the Dymax Mexico distribution center.
How would you characterize the region’s readiness for your technology?
Guido: There’s a growing appetite for innovation, particularly in sectors like medical devices, electronics, and aerospace. Some markets, like medical, are more familiar with UV curing technologies. Others—such as automotive or electronics—are still learning. That’s why our “lunch and learn” sessions have been effective: they’re simple, direct ways to engage engineers, quality teams, and maintenance managers with what we offer.
What differentiates Dymax from competitors already operating in Mexico?
Guido: We bring solutions, not just products. That’s a key distinction. We have a field application engineer who visits facilities, reviews processes, and helps improve efficiency. In one case, a customer hadn’t replaced curing light bulbs in years—they didn’t know why their process was failing. We helped them fix it immediately.
We also help companies reduce their footprint. Our technologies cure in seconds, eliminating the need for large curing ovens or excess storage space. That matters when facilities are already at capacity.
How are local customers responding to Dymax’s impending arrival?
Guido: Very positively. Before, we’d often hear: “Are you a local company?” If the answer was no, the conversation ended. Now, we can say yes—we have local reps and are building a warehouse, offices, etc. That changes everything. We’re no longer just a name in a catalog.
What hurdles did you face getting started in Mexico?
Guido: Without a legal entity, importing samples or servicing equipment was complex. We relied heavily on favors from distributors. Getting fully licensed and operational has taken time, but we’re almost there. Once complete, we’ll be able to operate at full capacity.
What’s the vision going forward—for the business and the team on the ground?
Guido: In the short term, it’s about expanding our presence. The distribution center will give us the confidence to serve customers properly and scale up. In the long term, we want to expand beyond Mexico into broader Latin America. Our highly entrepreneurial team sees this as uncharted territory in which we can make a real mark.
There’s also pride. We have a strong presence already, but the ambition is to grow significantly. And, with the infrastructure and momentum we now have, we’re well-positioned to do so.
And Querétaro? What’s it like to be based there?
Guido: It’s an ideal blend of modern industry and colonial history. It’s growing fast but retains a strong sense of identity. You see engineers from across Mexico—and increasingly, expats from Asia, Europe, and the US moving in. There’s a town nearby called San Miguel de Allende that’s popular with retirees and artists. It’s not just a great place to work; it’s a great place to live.